Outletcity Metzingen lies about 30 minutes south of Stuttgart at the edge of the Swabian Jura. Unlike most outlet centres it is not on a greenfield site but right in the town centre: more than 130 stores with over 170 brands are spread across several streets and squares around Hugo-Boss-Platz, Reutlinger Straße, Lindenplatz, Kanalstraße and the Enzian Höfe. It is run by Outletcity AG, which reports more than 4.5 million visitors a year.
Outletcity Metzingen at a glance
- Operator: Outletcity AG, Hugo-Boss-Platz 4, 72555 Metzingen, Germany
- Stores: more than 130 stores with over 170 brands
- Food and drink: around 17 restaurants, cafés and street food outlets
- Opening hours: Monday to Friday 10 am – 8 pm, Saturday 9 am – 8 pm, closed on Sundays and public holidays (except special openings)
- Getting there: approx. 30 minutes from Stuttgart, Metzingen railway station within walking distance
- Parking: multi-storey car parks P0 to P3 near the stores, free car parks P4 and P4.1, EV charging points
- Online: online shop with more than 400 brands
From factory sale to outlet city
Metzingen is the home of Hugo Boss. The company opened its first factory sale here in 1972, and in the 1990s brands such as Bally, Escada and Joop! followed, creating one of Germany’s first factory outlet concepts. In 2019 the Gaenslen & Völter site added further stores, and Hugo-Boss-Platz is home to one of the largest BOSS outlets in the world. Modern store architecture with large glass façades stands alongside restored half-timbered houses, and as the stores are spread across the town centre, it is worth checking the Outletcity site map before you set off.
Brands and prices
The range spans luxury labels such as Gucci, Prada, Miu Miu, Balenciaga, Valentino, Versace, Moncler and Burberry, premium fashion from BOSS, Polo Ralph Lauren, Tommy Hilfiger, Michael Kors and Marc O’Polo, and sports and outdoor brands including adidas, Nike, Puma, The North Face and Jack Wolfskin. There are also shoes, bags, watches and jewellery, cosmetics, homeware (WMF, Zwilling, Le Creuset, Villeroy & Boch), toys and confectionery outlets such as Haribo, Bahlsen, Storck and Lindt.
According to Outletcity, prices are up to 70% below the recommended retail price; the actual discount depends on the store, the item and the season. Members of the free Outletcity Club receive additional offers, and Shopping Nights and promotion days bring limited-time extra discounts. See the store directory below for the full list.
Restaurants and cafés
Options include Almresi with modern Alpine cuisine, L’Osteria, 60 Seconds to Napoli, Champa Sushi & Bowl, the Bollicine&Co. Champagne Bar, the BOSS Café, Starbucks, Bäckerei Keim and street food such as Frittenwerk and Keladam’s Kebab. Restaurant opening hours may differ from store hours, and some are also open on Sundays.
Services
- Welcome Center: information and services for your visit.
- Kids Camp: on-site childcare, plus buggy hire and playgrounds at Hugo-Boss-Platz and Kanalstraße.
- Tax-free shopping for visitors resident outside the EU.
- Personal shopping and „The Lounge“ with exclusive services.
- Gift card for Outletcity.
- Free Wi-Fi, lockers and a prayer room.
- Miles&Smiles: collect Turkish Airlines miles.
- Accessibility: information for visitors with disabilities on the Outletcity website.
Opening hours and address
Opening hours: Monday to Friday from 10 am to 8 pm, Saturday from 9 am to 8 pm. Stores are closed on Sundays and public holidays; extended hours apply for Shopping Nights and before Christmas. Please check the current hours on the official website before your visit.
Address: Outletcity Metzingen, Hugo-Boss-Platz 4, 72555 Metzingen, Germany. Each store has its own address in the town centre, shown on the individual store page.
Getting there and parking
- By car: about 30 minutes from Stuttgart. Car parks: P0 (near adidas, Puma and Nike, currently accessed via Reutlinger Straße), P1 (near the Welcome Center and Moxy hotel), P2 (near Tommy Hilfiger, Calvin Klein and Lindt), P3 (outside the outlet area). Free parking at P4 and P4.1. EV charging points in car parks P0 to P3 and on Friedrich-Herrmann-Straße.
- By train: Metzingen station is within walking distance of the stores, with regional trains from Stuttgart, Reutlingen and Tübingen, plus the hourly eXpresso express bus.
- By shopping shuttle: shuttle services from Stuttgart and Stuttgart Airport.
- From Switzerland: Eurobus shuttle from Zurich via Winterthur and Schaffhausen.
- By motorhome: pitches in Bad Urach, Neuffen, Pfullingen and at Therme Beuren, plus a dedicated coach park.
Things to do around Metzingen
Metzingen, a town of around 22,000 people, sits among orchards and vineyards at the foot of the Swabian Jura. The historic centre with its seven old wine presses on Kelternplatz reflects the town’s long winemaking tradition. The university town of Tübingen, the spa town of Bad Urach and the hiking trails of the Swabian Jura Biosphere Reserve are close by, and Stuttgart, about 30 km away, offers museums, architecture and events such as the Cannstatter Volksfest.