Designer Outlet Soltau lies in the Lüneburg Heath right on the A7 motorway between Hamburg and Hanover (exit Soltau-Ost). The open-air outlet village is made up of half-timbered, thatched buildings in the style of traditional heathland houses and belongs to the French FREY Group. 50 stores with more than 80 fashion and lifestyle brands offer 30 to 70% off all year round. It is open Monday to Saturday from 10 am to 8 pm, and parking is free.
Designer Outlet Soltau at a glance
- Owner: FREY
- Stores: around 50 with more than 80 brands
- Opening hours: Monday to Saturday 10 am – 8 pm, restaurants too, centre information from 9:30 am
- Address: Rahrsberg 7, 29614 Soltau, Germany
- Getting there: A7 motorway, exit Soltau-Ost
- Parking: more than 1,200 free spaces including coach parking, 24 EV chargers (20 Tesla, 4 others)
- Dogs: welcome, with water bowls around the village
Brands and prices
Brands include Tommy Hilfiger, JOOP!, GANT, Guess, Marc O’Polo, Desigual, Liebeskind Berlin, Carl Gross, Olymp, Seidensticker and Brax, sports and outdoor brands such as Nike, PUMA, Asics, Bergans of Norway, Trespass and Wellensteyn, and childrenswear from Sanetta, Sterntaler and Tom Tailor Kids. Homeware and home textiles are available at WMF, Le Creuset, Villeroy & Boch, Chef Cuisine, Home & Cook, Möve and Bassetti, and sweets at Lindt. Each store sets its own discounts. See the store directory below for the full list.
Food, drink and services
Food and drink options include Starbucks, Amorino, Wai’Kiki Bowl, Il Cappuccino, Asia Hung and Pommes Boutique; a food truck is open Monday to Saturday from 12 noon to 7 pm.
- Centre information: daily 9:30 am – 8 pm, with information about the region, gift vouchers and souvenirs from the Lüneburg Heath.
- VIP Club: free, with newsletter offers, VIP weeks and an extra 10% off on your birthday.
- Families: kids cars against a deposit at the centre information, parent-and-child parking.
- EV charging: 24 chargers right at the main entrance, including Tesla Superchargers.
Opening hours, address and contact
Opening hours: Monday to Saturday from 10 am to 8 pm, closed on Sundays and public holidays. 2026: Late Night Friday on 30 October until 10 pm; closed on Reformation Day (31 October) and on 25 and 26 December. Please check the current hours on the official website before your visit.
Address: Designer Outlet Soltau, Rahrsberg 7, 29614 Soltau, Germany
Phone: +49 5191 60280 · Email: info@designeroutletsoltau.com · Website: designeroutletsoltau.com
How to get to Designer Outlet Soltau
- From Hamburg and Hanover: via the A7 to exit Soltau-Ost, then follow the signs.
- From Bremen: via the A27 to the Walsrode interchange, then the A7 towards Hamburg to Soltau-Ost.
- From Lüneburg: take the B209 south until you pass under the A7, then follow the signs.
- By train: to Soltau station (connections from Uelzen, Bremen, Hanover and Hamburg), then the shuttle for €6 per person and trip – order by phone 60 minutes before arrival.
- Transfer from Hanover: pick-up at your chosen address for €100 per vehicle (up to 4 people), book three days in advance.
Soltau and the Lüneburg Heath
Soltau is a popular destination in the Lüneburg Heath. Nearby are the Heide Park Resort, the Soltau Therme thermal baths and the wide heathland, which draws many visitors especially when the heather blooms in August and September.